Strategic product design for multiple global markets

Strategic product design for multiple global markets

Designing products for multiple global user populations has been the focus of numerous studies. Based on an understanding of the current state of knowledge, this paper outlines three broad top-down design strategies to satisfy varying user, business, and regulatory...
Optimizing truck cab layout for driver accommodation

Optimizing truck cab layout for driver accommodation

One important source of variability in the performance and success of products designed for use by people is the people themselves. In many cases, the acceptability of the design is affected more by the variability in the human users than by the variability...