Strategic product design for multiple global markets

Strategic product design for multiple global markets

Designing products for multiple global user populations has been the focus of numerous studies. Based on an understanding of the current state of knowledge, this paper outlines three broad top-down design strategies to satisfy varying user, business, and regulatory...
Multicriteria optimization in product platform design

Multicriteria optimization in product platform design

A product platform is a set of common components, modules or parts from which a stream of derivative products can be created. Product platform design requires selection of the shared parts and assessment of the potential sacrifices in individual product performance...